Realization
- Location Saint-Germaine-en-Laye (FR)
- Size 20 m2
- Delivery Turn key
- Design WSBDESIGN.COM
- Development WSB Shopfitting
- Branche Jeweler
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Design and shopfitting for Sacramento Bijoux (FR)
WSB makes large shop fittings of 3000 m² but also of 20 m². The Sacramento Bijoux store is not large, but the turnover per square meter is high. Patrick Becher and daughter Melissa are the basis of this success. There are no shops in the area with a cooler and larger range. After a phone call from Patrick, WSB was quickly on site to discuss the strategy behind the new store design. We discuss questions such as: what is the desired store design? Where do you want to be in 2030? How is the range developing? What style and experience are desirable? How do we use and optimize every centimeter of retail space?
Warm wood colors in combination with stylish wallpaper structures
Rick from WSB: “Patrick and Melissa are passionate entrepreneurs. There was an immediate ‘click’ with Patrick. We saw some similarities. WSB, like Sacramento, is also a family business. Confidence and creativity. Patrick and Melissa were looking for a well-lit store interior with rich materials and perfect colors. We at WSB specialize in store concepts. The upholstered walls are soft and warm, the middle furniture has a beautiful mix of warm wood colors and beautiful wallpaper structures. The combination of these materials and colors leads to a successful store concept.”
WSB is responsible for the design and implementation of the store design. During the implementation, we collaborated with local parties in the field of installations, ceiling and floor finishing.
Patrick and Melissa: thank you very much for the collaboration!