Realization
- Location Amsterdam
- Size 190 m²
- Delivery Turn key
- Design WSBdesign.com
- Development WSB shopfitting
- Branche Jeweler
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Store interior jeweler Royal Coster Diamonds
Royal Coster Diamonds, located in the vibrant heart of Amsterdam, sits at an iconic spot near Museumplein, next to the renowned Rijksmuseum. With almost 200 years of experience and the largest collection of diamonds, they are the experts in diamond cutting. The boutique offers parking right at the doorstep but also attracts a steady stream of foot traffic. The target audience ranges from local visitors to international clients, comprising high-end clientele.
The store interior is crafted to complement the magnificence of the historic building. Warm and rich materials such as Élitis wallpaper, natural stone, designer lighting, and atmospheric fabrics from Kirkby have been carefully selected by WSB designers to align with the character and quality of the collection.
Various sales areas and a welcoming reception ensure that customers can be advised in peace. Because the focus is on diamonds, special lighting has been applied to highlight each diamond perfectly.
Collaboration with Royal Coster Diamonds for store design
Coster comprises several interconnected buildings, each with its own layout and retail space. In addition to the realized Diamond Museum, the watch store and children’s boutique will soon be opened in collaboration with WSB.